Every year, Amazon Web Services (AWS) hosts a premier event for the tech community, bringing together thousands of leaders and builders passionate about the latest advancements in analytics, cloud operations, AI, and more. This year, we are thrilled to return to Las Vegas for AWS re:Invent to share our work with all of you. The tagline for this year’s conference seems only fitting – “Turn your ideas into reality.” As the pace of innovation continues to speed forward, we remain focused on the fundamentals of resilience and scalability to support our customers as they pursue their business goals.
Our team will be on-site at Booth #444 from December 2 to December 5 to share with you all that we’ve been working on this year, and how you can leverage Cockroach Labs with AWS to build a modern data infrastructure that is resilient to cloud and data infrastructure failures.
Read on to learn more about our work with AWS, what to expect from Cockroach Labs at AWS re:Invent, and what sessions we are most excited to attend!
Why we’re excited for AWS re:Invent
Members of the Cockroach Labs team in front of our booth at AWS re:Invent 2023
For years, AWS has been a leader in cloud computing, and a critical pillar of the community, bringing people from various industries and from all over the world together in pursuit of building best-in-class web services and products, spanning storage, networking, analytics, machine learning, and more. The event also serves as a moment to celebrate all that the community has built and continues to work towards.
This year, as a company, Cockroach Labs has been focused on operational resilience, both during our own customer conferences, and in our research. In “The State of Resilience Report 2025,” we surveyed 1,000 senior technology leaders on their resilience strategies, priorities, and the vulnerabilities facing their organizations today. Of those surveyed, we found that 100% of technology executives reported outages in the past year, all resulting in financial losses. To put this into perspective, 2023 research found that outages can cost organizations anywhere from $100,000 an hour to $1 million per hour.
Given the severe consequences of downtime, we are keen to continue partnering with AWS to lead the charge in safeguarding companies in all industries, from the financial sector, retail and ecommerce, to gaming, entertainment, and everything in between. In particular, we look to AWS as an example for their commitment to data modernization, as well as exploring how best to leverage generative AI advancements ethically and sustainably.
A Growing Partnership with CockroachDB on AWS
2024 has been such an exciting year at Cockroach Labs, from our AWS Financial Services Competency Status, to our Strategic Collaboration Agreement. Our continued partnership with AWS combines two powerful platforms to help organizations build resilient and highly scalable applications. CockroachDB, our cloud-native, distributed SQL database, is designed to meet complex, globally distributed data requirements with consistent performance and strong data integrity.
In order to solve issues around scalability, resilience, operational headaches, and total cost of ownership, many organizations are embracing a cloud-first strategy coupled with a modern database infrastructure. The unique relationship between AWS and Cockroach Labs presents a path forward for organizations looking to move off of traditional databases and modernize their infrastructure no matter where they are at in their cloud journey.
By leveraging AWS’s extensive cloud services, businesses gain a flexible, reliable managed database infrastructure that seamlessly integrates with AWS offerings. Deploying CockroachDB on AWS enables companies to create a unified, globally accessible database that supports both current and future data needs, distributing data across 20+ AWS regions for low-latency access and high availability, even during regional failures.
Always-on experiences: CockroachDB is designed to maintain continuous operation even when individual nodes, availability zones, or entire AWS regions fail. By ensuring that queries can still be served during outages, CockroachDB and AWS together offer businesses a dependable, always-on experience that minimizes service interruptions and supports critical applications.
Effortless scaling: The CockroachDB on AWS solution enables effortless scalability, allowing applications to grow as needed without complex deployment requirements and manual sharding. Organizations also benefit from Postgres-compatible SQL and ACID transactions, while also taking advantage of AWS’s extensive services. This simplifies application development, while ensuring that resources expand smoothly in response to demand.
Easy expansion across global locations: CockroachDB on AWS provides a unified database environment that can operate across single or multiple regions, ensuring low-latency access while supporting compliance with current and future data regulations. This allows organizations to efficiently scale their reach, meeting both geographical and regulatory demands without sacrificing performance or availability.
The AWS Ecosystem and CockroachDB
CockroachDB offers robust integrations with various AWS services, enhancing its capabilities and providing a comprehensive solution for modern data infrastructure. Key integrations include:
Together, CockroachDB and AWS provide a cloud infrastructure that scales easily, operates continuously, and adapts to a wide range of application demands, making it an excellent choice for organizations in need of a reliable, scalable data platform.
CockroachDB at AWS re:Invent
We’re pumped to see you all at sessions during the conference, and we’re also thrilled to see you all at the Expo Hall and at our speaker session, “How Hard Rock Digital built a multi-region sportsbook with CockroachDB” [DAT336-S].
“How Hard Rock Digital built a multi-region sportsbook with CockroachDB”
We’ll be sponsoring a session with one of our long-time customers, Hard Rock Digital. If you’re currently deploying a multi-region database, or are interested in moving to multi-region, this is a great session to attend.
Hard Rock Digital is a top sports betting and interactive gaming platform born out of Hard Rock International and Seminole Gaming. If you haven’t visited their platform yet, you’ll definitely recognize the branding from their ubiquitous venues, from cafes to casinos, hotels, and music venues. To build out their first product, Hard Rock Sportsbook, a multi-region betting app, the team turned to our distributed SQL database, CockroachDB.
In our session, you’ll hear from James Lupolt, Database Engineer at Hard Rock Digital, and Rob Reid, Technical Evangelist at Cockroach Labs. The duo will discuss how the Hard Rock Digital team launched their betting app with CockroachDB, while navigating strict regulatory requirements. In addition, the app needed to be highly available, able to manage high transaction loads that can be spiky, and be performant at scale across multiple regions to accommodate Hard Rock’s global audience. Check out our session to learn how Hard Rock Digital uses Amazon EC2 and AWS Outposts to run CockroachDB Cloud on AWS.
The session will be held on Monday, December 2 at 2:30-3:30 PM PST. Find us at the Wynn Hotel, Level 1, Lafite 4, Content Hub, Turquoise Screen. We hope to see you there!
Booth #444: CockroachDB's Resilience Simulator
When you have some free time, swing by our Booth at the Expo Hall! Last year we loved all of the conversations with everyone at the conference. This year, we are particularly excited about an interactive experience we are debuting at AWS re:Invent. Given how important resilience is, and how it has become such a common topic, we wanted to create a more engaging experience to share the importance of resilience. Stop by to check out our resilience simulator, so you can see first-hand how our architecture works during a real-world outage. CockroachDB keeps things running, no matter what happens. Even when servers fail, data centers go down, or user traffic surges, CockroachDB will keep data accessible and applications online.
Everyone representing Cockroach Labs is so excited to meet you! While you’re at our booth, enter our daily raffle and grab some swag while it lasts. During the conference, we’ll be giving away a Nintendo Switch OLED, PlayStation 5, Meta Quest 3, and a $300 Amazon Gift Card.
An evening at Bar Zazu
We’ll also be hosting a private, evening reception on December 4 at Bar Zazu @ Resort World from 6:30 PM to 9:30 PM. This reception will provide an opportunity for networking with peers, CockroachDB experts, and AWS partners, featuring a full bar, interactive dining stations, and entertainment.
If you’d like to join us, please fill out this form for your exclusive invite.
Sessions to check out at AWS re:Invent
Given AWS’ leadership in the tech industry, we are particularly excited to see the conversations that come out of AWS re:Invent about key topics of operational resilience, companies’ journeys to the cloud, and how to scale for growing businesses today. There are so many exciting activities available at AWS re:Invent, so we wanted to share a few of the sessions we are particularly looking forward to:
How Netflix handles sudden load spikes in the cloud [NFX301] which will cover how Netflix manages traffic surges across four AWS regions.
Building the future of cloud operations at any scale [COP202-INT] featuring speakers from Capital One, AWS, and Dream11, as they discuss how to transform IT operations to meet modern expectations.
HelloFresh’s data journey: Insights from scaling to 1 billion meals [SEG207] will allow the audience to learn how HelloFresh built an innovative data ecosystem with AWS.
In Data protection and resilience with AWS storage [STG301], speakers from AWS will share how AWS offers a defense-in-depth approach and advanced resilience solutions.
AWS: A leader in generative AI
Generative AI has become a buzzword over the last two years, but AWS has always been a leader in the machine learning and AI space. Beyond innovation, AWS is also committed to creating resources to help customers learn how to utilize this rapidly evolving technology.
While at AWS re:Invent, we hope to check out some of these ML/AI sessions:
Ensuring ethical use of AI models through consistent observability (sponsored by Datadog) [AIM268-S] will present how The Washington Post built a chatbot using Amazon Bedrock, ethically and responsibly.
Smarter, faster, better: Using generative AI on your supply chain data [BIZ204-R1] is a chalk talk, an interactive session with AWS experts, where users can learn how to leverage generative AI to make better supply chain decisions. Given that many of our users use CockroachDB to help support order and inventory management, we’re excited to learn new insights.
Scaling generative AI models for millions of users in Roblox [GAM310] will help users understand how the popular online platform was able to scale their ML infrastructure, especially on a massively distributed workload supporting millions of users.
See you at AWS re:Invent!
We are thrilled to continue our story with AWS, so don't miss the chance to meet with CockroachDB experts, explore our innovative solutions, and enjoy some exciting events with us at AWS re:Invent 2024.
Ahead of AWS re:Invent, check out these resources to learn more about how CockroachDB and AWS can accelerate your modernization journey:
AWS and CockroachDB: Better together – learn how you can simplify your architecture and leverage integrations to solve modern business problems.
CockroachDB Cloud on AWS Marketplace: Deploy CockroachDB Cloud flexibly with a seamless billing experience. Options include pay-as-you-go, Basic, Standard, and Advanced.
Book a meeting: Hear from CockroachDB experts on how we can help you run your data-intensive applications anywhere and everywhere.
Remember, stop by Booth #444 in the Expo Hall for demos, our resilience simulator, and to enter our daily raffle! Grab some swag before it’s all gone!
