Cassie is a Staff Product Marketing Manager at Cockroach Labs. Her focus is on vertical marketing and telling customer stories. She's been in the database world for the past 7 years and previously worked in communications for cybersecurity companies. In her free time, you can find her at the beach, sipping wine, or skiing down a mountain.
Product
How retailers can achieve 2021 revenue resolutions with CockroachDB
It’s 2021 and the in-store shopping experience is still on pause with many stores shutting their doors forever. Online shopping is no longer the future of retail, but the new reality of retail. On average, ecommerce sales grew 32.4% year-over-year with some retailers (Best Buy, Target) seeing over 100% growth. 2020 forced retailers to rethink the way they do business and the way they reach their customers. Smaller businesses were forced to take their sales online, while larger businesses needed to find new, creative ways to stay ahead of the growing ecommerce competition. Organizations that have the bandwidth and the money to build data-intensive applications are changing the customer experience. They offer extremely personalized applications and doubled down on targeted advertising. With so much competition online, if you don’t innovate your business to meet the status-quo, you will struggle to survive. Looking ahead, how will this new “digital shopping experience” affect your bottom line? Will you acquire as many customers this year without the physical experience? Will you be able to expand your online services to new audiences? In the era of COVID-19, to reach your revenue goals it’s important to have the ability to scale your business and reach new customers regardless of where they are located. In this post, we will cover three strategies retailers can take to ensure they meet their revenue goals this year.
Cassie McAllister
January 25, 2021